Gloucester’s First Black BBC Radio Presenter Launches PR Agency
Written by adminChris on June 10, 2013
Gloucester’s first black BBC radio presenter, Evadney Campbell, has launched a PR agency called Shiloh PR, alongside her daughter Karen Campbell, aimed at reaching ethnic communities via the media.
Setting themselves the target of becoming the “No. 1 black-owned ethnic PR company in the UK, within five years”, The former BBC employees held their official launch event at the prestigious Jamaican High Commission in London.
Evadney Campbell MBE, who recently left the BBC after a career of over 25 years said: “The ethnic minority community in the UK has a spending power of £300billion. By any measures, that’s a huge, largely untapped market.”
Shiloh PR helps businesses that don’t know how to target this market, to reach a multicultural audience through the agency’s extensive contacts within the ethnic and mainstream media.
“In addition to helping brands to access ethnic communities via media, we also want to amplify the media presence of events, usually just focused on a niche black audience, by generating mainstream press coverage too,” explained Gloucester-born Karen Campbell.
"Many journalists would like to cover a diverse range of stories and to feature a broader range of people on screen and radio, but we’ve found that many in our community don’t know how to put themselves in the position to get their news out there," continued Evadney.
In addition to public relations, Shiloh PR will be offering training on how to access the media and maximise potential opportunities for publicity.
Welcoming guests to the launch, held at the prestigious Jamaican High Commission in London, the deputy high commissioner, Mrs Deidre Mills said: "Evadney and Karen are the epitome of what it means to achieve through hard work and dedication and to do so with a pride and dignity that have come to define Jamaican women…" she continued: "We congratulate both of you and look forward to many years of service, as we know this is but the tip of the iceberg”
Shiloh PR has already successfully carried out work for several major music events.
For more information, please contact Evadney at Shiloh PR on 07716 289 717
About Shiloh PR
Shiloh PR co-founder, Evadney Campbell MBE became the first Black Female presenter on BBC Radio Gloucestershire in 1987. She spent 17 years presenting and producing an African Caribbean radio magazine programme, for the BBC South West region -covering Gloucestershire, Bristol and Wiltshire.
In 1994, she was awarded an MBE for services to the African and Caribbean Communities in Gloucester following her dedication to charity work.
Evadney’s substantial media career has also included filming, editing, reporting and producing material for BBC London TV news, online and radio.
Karen Campbell began her career working in NHS public relations, before going on to become one of the founding members of BBC Radio 1Xtra. She spent six years at the network producing radio shows and a further three managing online content for both BBC Radio 1 and Radio 1Xtra.
[IMAGE: Derrick & Carol Francis, GFM, Karen & Evadney Campbell, Shiloh PR, Verona Vidal, Audrey James, Restore Counselling Service]
